WORLD FAMOUS INTERNATIONAL CELEBRITY makeup artist, Eryca Freemantle and the Olympia Beauty Exhibition team brought the beauty industry up to date to reflect the multiculturalism of modern Britain AND ADDRESS THE UNBALANCE IN THE BEAUTY INDUSTRY.
Now in its 8th year, Olympia Beauty has succeeded to become an innovative industry event, showcasing brands and setting trends within the beauty industry. This year, Olympia’s forward thinking approach formed a partnership with international celebrity makeup artist Eryca Freemantle and launched The All Women of Colour Campaign. It seeks to work with the beauty industry to encourage and implement a more inclusive range of products available for women of colour in existing mainstream brands. The All Women of Colour Campaign provides the beauty industry with knowledge on how to work with all women of colour, with specially designed accredited certified workshops and seminars to educate and empower the industry to gain the knowledge for change, and to enable the industry to work confidently with all women of colour.
The All Women of Colour Campaign is motivational in providing avenues where brands, new and old, can come together to create an industry think tank, and cater to the needs of all women, regardless of their skin colour, tone and hue. Eryca Freemantle and her team will work with brands that wish to be part of this initiative.
The charismatic award-winning makeup artist Eryca Freemantle is the face and advocate of The All Women of Colour Campaign. Offering industry intelligence to work with brands and establishments to be part of the campaign, not only to increase their profit margins but working with the brands and establishments to bring them up to date, which will be a more realistic and inspirational reflection of modern multicultural Britain.
Eryca Freemantle has gone from strength to strength, promoting awareness globally about make up, self esteem, confidence and diversification in the beauty industry. She has appeared on TV shows, won awards and has been endorsed by the UK and African governments.