Moet & Chandon proudly announces its official champagne partnership with Baz Luhrmann’s film adaptation of The Great Gatsby which after much speculation has been confirmed to open the 66th Cannes Film Festival on May 15.
From the uniquely imaginative mind of writer/producer/director Baz Luhrmann comes the new big screen adaptation of F. Scott Fitzgerald’s novel. The filmmaker created his own distinctive visual interpretation of the classic story, bringing the period to life in a way that has never been seen before, in a film starring Leonardo DiCaprio in the title role. The highly-anticipated movie will be in theaters across Nigeria in May 2013.
The film’s joyful exuberance and festive celebrations is a natural match for the world’s most-loved champagne. As the champagne of cinema, Moet & Chandon’s partnership with The Great Gatsby is a natural one. Moet & Chandon has been creating celebratory onscreen scenes since the early days of the movies, making its first big screen appearance in 1928. The House’s champagne has since appeared in a variety of films and in a range of genres over the years, working with some of filmdom’s legendary directors and actors.
The Great Gatsby’s big and bold yet elegant onscreen celebrations are exactly in line with Moet & Chandon’s style. The House is visible in the film’s celebrations, with generous glasses of Moet ImpÃ©rial and the House’s grand gestures such as champagne pyramids and larger-than-life bottles all perfectly expressing the panache and the extroverted flair of the period with Moet & Chandon.
“Although Prohibition was in full swing by 1922, the year in which the story of The Great Gatsby is set, many people were still illegally importing wines from Europe and Canada,” explains the film’s costume and production designer, Catherine Martin. With research help from the house itself, Martin’s team discovered that the Moet & Chandon vintage from 1921 was the standout of the decade in quality.